Examples of recent Press Coverage of SeaChange Companies from around the world.

SeaChange delivers VOD for Cablenet

Advanced Television, May 02, 2012
SeaChange International has supplied its Adrenalin web-centric back office to Cablenet in Cyprus. The solution supports VoD services, time shift TV and price promotions.
http://advanced-television.com/index.php/2012/04/27/seachange-delivers-vod-for-cablenet/?utm_campaign=twitter&utm_medium=twitter&utm_source=twitter

Rau sticks to SeaChange software strategy

Broadband TV News, May 01, 2012
SeaChange CEO Raghu Rau is to continue with the company’s aggressive strategy to focus the Company on its core software business.
http://www.broadbandtvnews.com/2012/05/01/rau-sticks-to-seachange-software-strategy/ http://www.multichannel.com/article/483846-SeaChange_Signs_Rau_As_Permanent_CEO.php

Multi-Screen Monetization is Back on the Agenda

Videonet, April 04, 2012
Harry Koiter, VP for EMEA Business Development at SeaChange International, highlights the increasing focus on monetisation, pointing to advertising insertion as a way to create revenues, including around catch-up TV services and even the multi-screen network PVR services that look to be coming soon.
http://www.v-net.tv/multi-screen-monetization-is-back-on-agenda/

UltraViolet: Consumers' Bridge to the Digital Future

Home Media Magazine, March 26, 2012
UltraViolet is a new initiative that lets consumers access the rights to movies and other content in a digital locker in the cloud, whenever they choose, on whichever device they choose. It is backed by the more than 70 members of the Digital Entertainment Content Ecosystem (DECE) consortium, of which SeaChange is a member.
http://www.homemediamagazine.com/digital-evolution/ultraviolet-consumers-bridge-digital-future-26773

Advanced Ads Demand New Ground Rules

Technology Report, March 22, 2012
Not all the issues controlling the success or failure of advanced advertising are technical or related to the level of subscriber demand. Aseem Bakshi, General Manager of Advertising for SeaChange, discusses other questions to address, such as whether advertisers or program distributors ultimately have control over what advertising is displayed.
http://broadbandgear.net/2012/03/advanced-ads-demand-new-ground-rules/

SeaChange: "Conventional tree-based navigation hierarchies don't work anymore"

ipTV News, March 15, 2012
Paul de Bot, General Manager BU Back-Office Software at SeaChange International, discusses how operators can optimise their content recommendation techniques to maximise ARPU.
http://www.iptv-news.com/iptv_news/march_2012_2/seachange_conventional_tree-based_navigation_hierarchies_dont_work_anymore

Advanced and Legacy Ad Systems Starting to Mesh

Broadband Technology Report, March 14, 2012
The legacy approach to cable advertising — scheduling, inserting, running and verifying spots on linear cable channels — is among the most complex things that cable operators do. The emergence of interactivity and multiscreen doesn’t change the many moving parts of what is done at that level. Instead, it adds a distinct, and even more complex, layer to the advertising landscape.
http://broadbandgear.net/2012/03/how-will-advanced-advertising-fit-in/

Rogers dynamically inserts mid-rolls on VOD platform

Videonet, March 14, 2012
Rogers Communications is dynamically inserting advertisements into its Rogers On Demand program streams during mid-roll breaks. These mid-roll ads and dynamic pre-roll insertion of content promotions began last month, according to systems integrator and on-demand technology provider SeaChange International.
http://www.v-net.tv/rogers-dynamically-inserts-mid-rolls-on-vod-platform/

Advanced Advertising: Operators, Advertisers and Programmers See Potential In Dynamic Ads

Multichannel News, March 01, 2012
Free video on demand, by far the most popular on-demand service for most cable operators, has largely missed the advanced advertising boat. But with the continued deployment of dynamic ad insertion, advertisers, programmers and distributors are beginning to take notice, according to a panel session at the B&C/Multichannel News Advanced Advertising event here Wednesday. SeaChange International general manager, advertising Aseem Bakshi participated on a panel.
http://www.multichannel.com/article/481241-Advanced_Advertising_Operators_Advertisers_And_Programmers_See_Potential_In_Dynamic_Ads.php

SeaChange Speeds Multiscreen Pace By Expanding CPE Supplier Options

Screenplays, February 28, 2012
Amid headline-grabbing changes in its front office lineup and cost-cutting staff reductions SeaChange International is quietly playing a global role in expediting MSOs’ transition to multiscreen services on a software foundation that frees operators from reliance on legacy set-top vendors.
http://www.screenplaysmag.com/2012/02/29/seachange-speeds-multiscreen-pace-by-expanding-cpe-supplier-options/