One element of the Advanced Advertising 1.0 specifications is the CableLabs Stewardship and Fulfillment Interfaces (SaFI).  It comprises a set of component specifications that will allow cable companies to provide more innovative types of advanced ads, such as interactive advertising, advertising within existing video-on-demand platforms, and advanced forms of addressable advertising. 

 

“SeaChange is fully committed to giving SCTE 130 and SaFI the strength they need to empower cable operators to achieve new on-demand and linear ad revenue streams with maximum flexibility,” said Yossi Weihs, director of advertising product management, SeaChange.  “We’ve made tremendous accomplishments by building our platform interfaces to next generation standards such as SCTE 130 in collaboration with a range of vendor partners.  CableLabs’ interops set the tone and continue to influence our development path for openness in advanced advertising.”

 

Taken together, the SCTE 130 and SaFI interfaces will allow multi-system operators (MSOs) to offer such ad products with consistent technologies, metrics and interfaces across a national footprint.  Consistent metrics and interfaces will help MSOs deliver timely and usable measurements to their advertising customers.  The SaFI specs were developed and will be maintained by CableLabs, with input from MSOs, Canoe, and the vendor community.

 

SeaChange linear, targeted linear and on-demand advertising solutions helped automate the television ad business beginning in 1994.  The Company continues to produce open, standards-based products facilitating new revenue opportunities with core products including: SeaChange AdPulse™ On Demand for targeted dynamic ad insertion into on-demand video streams; the SeaChange Spot System for multichannel linear ad insertion; and SeaChange AdRouter Intelligent Advertising Delivery System for dynamic customized ad targeting to zones, channels, and time of day. 

 

About SeaChange 

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management.  Its powerful open VOD and advertising software and scalable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery.  With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues.  Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

 

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CableLabs is a trademark of Cable Television Laboratories, Inc. 

A demonstration at a CableLabs event is not indicative of CableLabs endorsement of that product or service.