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Global Administrator 6/11/2009 10:54:00 AM
Virgin Media’s use of SeaChange’s AdPulse On Demand dynamic VOD advertising platform has been shortlisted by IBC for a prestigious IBC 2009 Innovation Award. Virgin Media used AdPulse insertion technology to insert ads before and after its on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time of day or region. Virgin matched ads to program genres, testing a range of ad lengths, including single 30 second pre-rolls, consecutive pre-rolls and end rolls, and update campaigns weekly. The number of ads was capped and a limit was placed on the volume of programs that had ads placed around them.
“Because of their special nature, the IBC Innovation Awards have firmly established themselves as ‘the ones to win’,” said chair of the judges Michael Lumley. “The international judging panel have had the demanding job of coming up with a shortlist from an excellent range of quality entries. We have selected the most outstanding submissions, displaying innovative applications of technology.”
The SeaChange/Virgin Media entry is one of only three finalists in the Content Delivery category.
IBC will present its Innovation Awards on September 13 as part of a ceremony during the IBC Conference and Exposition in Amsterdam.
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Global Administrator 6/8/2009 5:58:00 AM
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means a great deal to the company's internal processes and the final products and services we deliver to our customers. Dave McManus, vice president of manufacturing, and Nancy Boudreau, corporate TL 9000 manager, discuss what the certification means to SeaChange and our customers.
Tags: seachange, tl9000
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