In a new white paper outlining how TV operators can use advanced advertising to monetize multiscreen video services, SeaChange lays out today’s advertising landscape and explains how shifts in consumer behavior and evolutions in technology are driving new forms of targeted advertising that reach viewers across screens and networks. The paper, “Monetizing Multiple Screen Deployments Through Advanced Advertising,” is available for download on our website.

 

Consumers are watching more video than ever on Internet-connected devices, whose numbers will be well into the billions over the next few years according to numerous reports. That trend is reflected by the growth of online video advertising budgets, which is expected to reach $4.3 billion by the end of 2011. The allure of online advertising can be largely attributed to its targeting capabilities, a function that TV operators are now able to leverage not only on their linear and VOD platforms, but also in online and mobile video.

 

“Monetizing Multiple Screen Deployments Through Advanced Advertising” explores those capabilities, and also explains how operators can centralize advertising operations while actually scaling systems to support national footprints of 150,000 insertable channels and millions of assets.

 

To learn more, download the paper here.