Busy Day for Advanced Ads

The role SeaChange is playing in the future of advanced advertising was highlighted in two forums today. A Multichannel News special report, “Advanced Ads: 3 Reasons Why The Wait Is Over,” featured commentary from SeaChange CSO Yvette Kanouff and highlighted the success Virgin Media is enjoying with its introduction of dynamic VOD advertising using SeaChange’s AdPulse platform.

Kanouff also took spoke today at the “Advanced Advertising: The Future Is Now” event in New York City. As part of the panel “Instant, Clickable Engagement: Next-Generation TV Advertising,” she drew from SeaChange’s experience and results from supporting breakthrough deployments of targeted and dynamic video-on-demand television advertising around the world to reinforce how cable television operators can find new opportunities in various forms of advanced advertising.

Tags: advanced+advertising, kanouff, seac, seachange, vod+advertising

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Virgin Media Breaks VOD Records

SeaChange VOD and advanced advertising customer Virgin Media announced record-breaking usage of its video-on-demand service in 2009, according to a release issued by the operator. With upwards of 750 million on-demand views in 2009, usage increased by more than 50% over the previous year and 250,000 more homes watched on-demand television. The full announcement can be found here.

Tags: seac, seachange, video+on+demand, virgin+media, vod

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