Busy Day for Advanced Ads

The role SeaChange is playing in the future of advanced advertising was highlighted in two forums today. A Multichannel News special report, “Advanced Ads: 3 Reasons Why The Wait Is Over,” featured commentary from SeaChange CSO Yvette Kanouff and highlighted the success Virgin Media is enjoying with its introduction of dynamic VOD advertising using SeaChange’s AdPulse platform.

Kanouff also took spoke today at the “Advanced Advertising: The Future Is Now” event in New York City. As part of the panel “Instant, Clickable Engagement: Next-Generation TV Advertising,” she drew from SeaChange’s experience and results from supporting breakthrough deployments of targeted and dynamic video-on-demand television advertising around the world to reinforce how cable television operators can find new opportunities in various forms of advanced advertising.

Tags: kanouff, seac, seachange, vod+advertising, advanced+advertising