SeaChange Enjoys Award Winning IBC

SeaChange opened IBC 2009 last Friday by winning the CSI Award for best content on demand delivery solution for its role in Virgin Media's dynamic VOD advertising program. On Sunday, Virgin Media and SeaChange were honored as an IBC Innovation Award finalist in the content delivery category. Virgin Media is using SeaChange's AdPulse on demand advertising system to dynamically insert commercials in real time into VOD content, ensuring that the advertising is up to date, and specific to the time of day, geographic region of the consumer and the content of the program. Feedback from the system also allows the operator to better understand the impact of on-demand advertising on viewer behaviour.


Pictured (l-r): Ashley Banks, director, EMEA marketing, SeaChange; Harry Anderson, director, EMEA sales solutions, SeaChange; Alistair Crook, head of TV operations, Virgin Media; Lucy Dow, technical procurement manager, Virgin Media; Dawn Marsden, technical procurement manager, Virgin Media; Simon McGrath, CMO, SeaChange.

Tags: award, ibc, seachange, virgin, vod, advertising