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High-Definition Advertising Drives Major Upgrade of SeaChange Platform at DISH Network®
SeaChange Serves 16,000 Ads per Day to DISH Network’s 14 Million Subscribers
January 19, 2010
ENGLEWOOD, Colo. & ACTON, Mass. DISH Network L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is upgrading its entire platform of SeaChange International (NASDAQ: SEAC) Spot advertising insertion systems to meet the growing demand for high-definition ad placements across its North American footprint.  SeaChange is the exclusive ad insertion technology provider for DISH Network, having reliably delivered ads for the pay-TV provider since it originally launched its direct broadcast satellite (DBS) television service in 1996.
DISH Network’s comprehensive upgrade of its multichannel advertising delivery platform will include the introduction of SeaChange Spot 5.0 ad insertion systems to support more than 600 channels of commercial delivery.  
“Not only do we want to give our advertisers the ability to place high definition ads on our HD channels, but also we want to provide our subscribers with an end-to-end HD viewing experience that does not drop off during commercial breaks,” said Michael Kelly, executive vice president of Direct, Commercial and Advertising Sales for DISH Network.  “The longstanding success DISH Network has enjoyed with our legacy SeaChange platform is an assurance that our new Spot systems will allow us to reliably and effectively serve both our advertisers and subscribers alike.”
“As DISH Network continues to expand the reach and capabilities of its advertising programs, SeaChange is playing a critical role in ensuring that the ads that are sold on the DISH Network platform are played out when and where they are supposed to,” said Sanjiv Moré, senior director, advanced advertising and VOD sales, SeaChange.  “While new opportunities could mean additional complexities, SeaChange is providing the technology and business intelligence to help enable this positive growth, creating a seamless HD experience for DISH Network, its advertisers and its viewers.”
Around the world SeaChange Spot Systems support more than 75,000 television channels and reliably deliver over 5 million standard definition and high definition ads every day.  These highly automated, standards-based software solutions integrate seamlessly with ad operations and third-party products to enable a range of vital revenue streams from linear, targeted and addressable advertising.  SeaChange also offers Axiom AdPulse On Demand, the proven deployment leader in dynamic on-demand television ad insertion. 
About DISH Network Corporation
DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides more than 14 million satellite TV customers as of Dec. 10, 2009, with the highest quality programming and technology at the best value, including the lowest all-digital price nationwide. Customers have access to hundreds of video and audio channels, the most HD channels, the most international channels, state-of-the-art interactive TV applications, and award-winning HD and DVR technology including 1080p Video on Demand and the ViP® 722 HD DVR, a CNET and PC Magazine “Editors’ Choice.” DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 250 company. Visit, follow on Twitter, @dishnetwork (, or become a Fan on Facebook,
About SeaChange
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on demand (VOD), digital advertising, and content acquisition monetization and management.  Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery.  With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues.  Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit