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du Broadens IPTV Appeal through On Demand Group Content and Services
Three-Screen Content Provider Activates Top Movie and TV Studio Alliances for Middle East’s Premier IPTV Service
January 13, 2010
LONDON & DUBAI – du, UAE’s integrated telecom service provider has announced the launch of its premier Video on Demand service as part of its du TV and du TV+ (premier IPTV service).  The service is a fully managed video-on-demand offering with On Demand Group (a SeaChange International company, NASDAQ: SEAC), the three-screen video enabler for top content and operations brands.
On Demand Group will develop and maintain an on-demand library of thousands of top-rated studio and network television titles.  Selections will include transactional video-on-demand content from major Hollywood studios, and a range of subscription video-on-demand movies, series, documentaries, kids programming and music videos.  The relationship will establish the leading on-demand television service in the UAE, underscored by the latest blockbuster movies and the largest video-on-demand selection.
“Video-on-demand will play a pivotal role in our aggressive service expansion and On Demand Group’s fully managed approach allows us to quickly capture the leading edge in time-shifted subscriber options with the absolute best content,” said Farid Faraidooni, Chief Commercial Officer, du.  
“We are very pleased to be working with du on its video-on-demand service,” said Tony Kelly, CEO, On Demand Group.  “This deal further demonstrates the content aggregation strategy that we have successfully developed in the U.K., German-speaking countries, southern Europe and now the Middle East, to provide increased efficiencies, cost savings, programming and marketing expertise, and speed to market for multiple clients in multiple territories.”
On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media, 3 UK and, through its On Demand Deutschland joint venture, Telekom Austria and Unity Media – from day-to-day operations to content library management and full-service on-screen and off-screen marketing.  On Demand Group’s London-based service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers. The Company produces and processes movies, programs and promotions in English, German, Greek, Turkish and Arabic.  
About du
Emirates Integrated Telecommunications Company PJSC, trading as du, was awarded the UAE’s second fixed and mobile license in February 2006 and, a year later, entered the market as a fully integrated telecom service provider. The Company now delivers services, including full quadruple play, to over 3.5 million customers in the UAE. In December 2008, du achieved a 30% share of the mobile market.  du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. The company is listed on the Dubai Financial Market (DFM). 
About On Demand Group
Based in London and serving cable, telco and mobile operators globally, On Demand Group uniquely combines its unparalleled stable of studio relationships and extensive regional content rights portfolio with comprehensive retail marketing and business development capabilities to create some of the world’s largest and most successful video-on-demand services.  The Company specializes in content lifecycle management, from acquisition through full monetization, today enabling the highest quality video-on-demand services across millions of TVs, phones and broadband connections.  On Demand Group is a subsidiary of video-on-demand, IPTV and advertising software and systems leader SeaChange International (NASDAQ: SEAC). 
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