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SeaChange CSO Yvette Kanouff Brings Global Lessons and Vision to Advanced TV Advertising Event Next Week
February 02, 2010

NOTE: Due to weather, this event has been rescheduled to Monday, Feb. 22, 3 p.m. - 6 p.m.

ACTON, Mass. SeaChange International (NASDAQ: SEAC) Chief Strategy Officer Yvette Kanouff will speak at the “Advanced Advertising: The Future Is Now” event to be hosted by Broadcasting & Cable and Multichannel News next Wednesday in New York City. As part of the panel “Instant, Clickable Engagement: Next-Generation TV Advertising,” Kanouff will draw upon SeaChange’s experience and results from supporting breakthrough deployments of targeted and dynamic video-on-demand television advertising around the world, underscoring how cable television operators can find new opportunities in various forms of advanced advertising.

This panel discussion will feature perspectives from leaders in the cable advertising community including Mark Altschuler, VP National Advertising Sales, Comcast Spotlight; Joan Gillman, EVP, President of Media Sales, Time Warner Cable; Cathy Hetzel, President, Advanced Media and Information Division, Rentrak; and David Kline, President and Chief Operating Officer, Rainbow Advertising Sales. Todd Spangler, Technology Editor, Multichannel News, will moderate.

WHAT: “Advanced Advertising: The Future Is Now” breakfast event
WHO: Yvette Kanouff, CSO, SeaChange
WHEN: Wednesday, Feb. 10, 8 a.m. – 11 a.m. EST
WHERE: Roosevelt Hotel, 45 East 45th St., New York City

Around the world SeaChange’s open, standards-based Spot advertising solutions support more than 75,000 television channels and reliably deliver over 5 million standard- and high-definition ads every day. These highly automated software solutions integrate seamlessly with ad operations and third-party products to enable a range of vital revenue streams from linear, targeted and addressable advertising. Deployed in the Americas, Europe and Asia, SeaChange’s Axiom AdPulse On Demand is the leader in dynamic on-demand television ad insertion. Click here for recent SeaChange news announcements on advanced advertising milestones.

About SeaChange
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on demand (VOD), digital advertising, and content acquisition, monetization and management. Its powerful open VOD and advertising software and scalable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.
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