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On Demand Group and HBO® Announce Deal to Bring HBO Content to 3 UK’s Mobile TV Subscription Video-on-Demand Offering
Programming To Be Made Available Via 3 UK to Subscribing Customers
May 17, 2010

LONDON – On Demand Group and HBO have announced a deal to provide on-demand access to full episodes of award-winning television shows from HBO via 3 UK’s TV: On  Demand TV subscription video-on-demand (SVOD) service.  Under the terms of the deal, 3 UK’s SVOD subscribers will be able to watch episodes of HBO hit series including The Sopranos®, Sex and the City®, Entourage®, Curb Your Enthusiasm® and Flight of the Conchords.
 
The breakthrough SVOD mobile service called TV: On Demand is fully managed and operated by On Demand Group and has been designed in response to the unique desires of 3 UK subscribers, who will be able to watch the programme of their choice, on-demand, as often as they want, with complete control to pause, resume, fast forward, rewind and watch over again – all for one monthly subscription.  The TV: On Demand service fulfills the industry’s anytime, anywhere personal TV vision to provide the most desired programmes to any handset with complete on-demand control.

“With just a few clicks, 3 UK’s SVOD subscribers will now have quick access to some of our most compelling and critically acclaimed programmes,” said Stanley Fertig, Senior Vice President, HBO International.  “The new TV: On Demand platform allows for a great deal of personalization, so customers who subscribe to the service will be able to instantly watch HBO programmes at their convenience.”

Tony Kelly, CEO of On Demand Group, said, “We’re thrilled to bring one of the world’s premier television networks' programmes to 3 UK’s breakthrough SVOD service.  HBO’s arrival on TV: On Demand underscores the tremendous potential for fully managed on-demand services that offer full control to subscribers however they choose to watch.”  

On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the U.K., SFR Neuf in France, OTE in Greece, TTNET in Turkey and du in Dubai, among others.  Its On Demand Deutschland joint venture specializes in service to German-speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland and others.  On Demand Group’s service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers.  The company produces and processes movies, programmes and promotions in English, French, German, Greek, Turkish and Arabic. 

About On Demand Group
On Demand Group specializes in content lifecycle management for video-on-demand, from acquisition through full monetization, today enabling the highest quality services across millions of TVs, phones and broadband connections.  The company’s unique multi-screen approach enables cable, telco and broadband service providers to develop an integrated, cross-platform content offer.  On Demand Group is a subsidiary of video-on-demand, IPTV and advertising software and systems leader SeaChange International (Nasdaq: SEAC).  Visit www.ondemand.co.uk.

About HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO® and Cinemax® – to approximately 41 million U.S. subscribers.  The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On DemandSM as well as HBO GOSM, HD feeds and multiplex channels.  Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO Mobile®, bring HBO services to over 50 countries.  HBO programming is sold into over 150 countries worldwide.