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On Demand Group and The Walt Disney Company Agree Deal to Offer Disney Content Over 3 UK's First Ever Mobile TV Subscription Video-On-Demand Offering
March 17, 2010

LONDON – On Demand Group and The Walt Disney Company UK have agreed a deal to provide subscribers with on-demand access to entire episodes of hit television shows via 3 UK’s first ever mobile TV subscription video-on-demand (SVOD) service.  Under the terms of the deal Disney will offer hundreds of episodes to subscribers on the 3 network in the U.K., including ABC Studios’ award winning live action series ‘Lost’, ‘Desperate Housewives’, ‘Grey’s Anatomy’ and more.

The breakthrough SVOD service called TV on Demand is fully managed and powered by On Demand Group, the three-screen enabler for premier content and operations brands.  The TV on Demand service fulfills the industry’s anytime, anywhere personal TV vision to provide the most desired programmes to any handset with complete on-demand control.

Leveraging On Demand Group’s technology and numerous partner studios and programmer relationships, TV on Demand presents an excellent mobile viewing experience.  It offers a variety of top-rated television shows enabling subscribers to extend their enjoyment of complete programmes while they’re on the go, away from their TV and broadband connections.  On Demand Group’s technology now ensures subscribers on any 3 handset make or model can immediately enjoy the new personalised functionality, including play, pause and resume of all programmes at any time.
Neil Andrews, Head of Media Sales & Content Services at 3 UK, said, “This platform gives us the ability to offer true on-demand TV, bringing one of the most popular types of internet service to our mobile customers.  The TV On Demand service will allow our customers to watch their favourite programmes when and where they want to.”

Tony Kelly, CEO of On Demand Group, said, “We’re very pleased to help one of the world’s premier media companies to create its presence in a new medium.  The Walt Disney Company UK’s arrival on 3 mobile demonstrates the tremendous potential for fully managed on-demand services that offer full control to subscribers however they chose to watch.”

On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the U.K., OTE in Greece and TTNET in Turkey among others.  Its On Demand Deutschland joint venture specializes in service to German speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland, and others.  On Demand Group’s service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers. The Company produces and processes movies, programmes and promotions in English, French, German, Greek, Turkish and Arabic. 

Visit On Demand Group at IPTV World Forum (SeaChange stand 29) for a multiscreen video-on-demand demonstration at the Olympia National Hall, London, March 23-25.  The Company will also be represented at MIPTV in Cannes, April 12-16.  To contact On Demand Group business development, e-mail, or call 0207 278 2707.

About On Demand Group
On Demand Group specializes in content lifecycle management for video-on-demand, from acquisition through full monetization, today enabling the highest quality services across millions of TVs, phones and broadband connections. The Company’s unique multi-screen approach enables cable, telco and broadband service providers to develop an integrated, cross-platform content offer.  ODG is a subsidiary of video-on-demand, IPTV and advertising software and systems leader SeaChange International (Nasdaq: SEAC).  Visit
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