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On Demand Group Signs Multiyear Video-On-Demand Content Management Deal with Major French Telco
Europe’s On Demand Content Factory Adds Sixth Language Specialization with Extensive Movie Library and Vital Marketing Support for French Markets
March 18, 2010

LONDON – Three-screen video-on-demand enabler On Demand Group today disclosed that its expansion strategy has led to the creation of a TV transactional video-on-demand (TVOD) service offering designed for French-speaking markets.  Further, the Company stated that it has already secured its first multiyear contract to provide end-to-end content management for a leading multiplatform telco video service provider. 

While details of this first rollout and major new content distribution deals secured for the market are anticipated to be disclosed later this year, On Demand Group’s London content factory is already processing and delivering movies and promotions for French subscribers.  Overall, the service is expected to reach more than two million homes with blockbusters and classic library titles, all on-demand with full DVD-like functionality to pause, rewind and fast-forward whenever subscribers want.

On Demand Group’s new French specialization supplies to one the world's most advanced VOD markets.   According to Screen Digest research, two-thirds of French TV homes are VOD enabled, largely represented by IPTV-based offerings reaching nearly 40% of homes.

“Over the last two years On Demand Group have stepped into close partnership with more and more of the European nations’ largest IPTV and cable service providers,” said Tony Kelly, CEO, On Demand Group.  “Many of these providers realize they don’t have to strive alone to make a revenue line with on-demand services.  They recognize the security and opportunity in On Demand Group’s winning formula of specialized service management, technical and operating capabilities to bring the world’s most valuable video content to any consumer device, and to maximize buy rates and customer satisfaction.”

On Demand Group acquires, produces, prepares and delivers annually 250,000 movies, TV programmes and promotions to 12 video service provider platforms, covering 10 million on-demand enabled homes and 100 million mobile subscribers in six languages including Arabic, English, French, German, Greek and Turkish.

On Demand Group’s very first service provider collaboration, with Virgin Media, is widely known as resulting in one of the world’s most successful VOD services, recently reporting 750 million subscriber views during 2009 alone.  For German speaking markets, On Demand Group created the joint venture On Demand Deutschland, which now serves Kabel BW, Unity Media, Kabel Deutschland, and Telekom Austria.  The Company has also launched specialized services for the Greek national telco, OTE, in Greece and for TTNet, the ISP owned by Turk Telekom in Turkey.  Elsewhere, On Demand Group has set roots for the Middle East with the creation of a Dubai-based team and operates VOD services for du, the fast growing Dubai-based telco. 

Visit On Demand Group at IPTV World Forum (SeaChange stand 29) for a multiscreen video-on-demand demonstration at the Olympia National Hall, London, March 23-25.  The Company will also be represented at MIPTV in Cannes, April 12-16.  To contact On Demand Group business development, e-mail richard.cross@ondemand.co.uk, or call 0207 3782707.

About On Demand Group
On Demand Group specializes in content lifecycle management for video-on-demand, from acquisition through full monetization, today enabling the highest quality services across millions of TVs, phones and broadband connections. The Company’s unique multi-screen approach enables cable, telco and broadband service providers to develop an integrated, cross-platform content offer.  ODG is a subsidiary of video-on-demand, IPTV and advertising software and systems leader SeaChange International.  Visit www.ondemand.co.uk.
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