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On Demand Group Joint Venture Closes Video-On-Demand Content Deal with Germany's Kabel BW
On Demand Deutschland to Supply Kabel BW with Major Motion Pictures and Primetime TV Series for Upcoming Video-on-Demand Service Launch
November 10, 2009
LONDON & MUNICH – On Demand Group, a SeaChange International (Nasdaq: SEAC) Company, announced today that its On Demand Deutschland joint venture with Tele München Gruppe will provide video-on-demand (VOD) content and services for Kabel BW, one of Germany’s first and largest cable television operators.  The agreement will allow Kabel BW to make major film and television series titles available to its subscribers as part of a new VOD service to be launched in early 2010.
 
“On Demand Deutschland was formed to jumpstart the introduction of VOD and pay-per-view television in German-speaking regions and our agreement with Kabel BW means we are now working with Germany’s three largest cable operators,” said Tony Kelly, CEO, On Demand Group.  “We are thrilled with the momentum On Demand Deutschland has helped generate since its launch and are looking forward to working closely with Kabel BW as they introduce this exciting new service to their subscribers.”
 
Kabel BW is deploying its VOD platform using back-office software from eventIS, also a SeaChange Company.  The platform will include eventIS’s TRAXIS, SPECTRIS and PRODIS systems, providing Kabel BW with a flexible software infrastructure that can easily scale to support the expansion of its VOD service.
 
“For the first time our consumers can enjoy movies in ‘true video-on-demand,’” said Stefan Beberweil, head of product management, Kabel BW.  “That means that movies can be ordered directly and instantly via the remote control.”
 
“Together with Kabel BW we herald a new era of film enjoyment.  For the first time ever, consumers will be able to enjoy a variety of films in terms of ‘true video-on-demand’ via their cable connection,” said Bernd Schlötterer, CEO, On Demand Deutschland and Tele München Gruppe.  “We will offer them a broad selection of current blockbusters as well as classics.  It’s simply fantastic.”
 
About On Demand Deutschland
On Demand Deutschland (ODD) is based in Munich and specializes in implementing on-demand and pay-per-view (PPV) services for TV-operating companies on various platforms in German-speaking countries within Europe. Services include the accumulation of first-class content as well as a far-reaching range of services. ODD was founded by the market leader in on-demand and PPV, On Demand Group, and the Tele München Gruppe (TMG), a fully integrated media company based in Munich.
 
About Tele München Gruppe
Based in Munich, Tele München Gruppe (TMG) is a fully integrated media company, which has been successfully operating in the market for 30 years.  TMG is able to exploit all audio-visual rights through its own distribution channels.  Its activities include the production and acquisition of feature films, TV productions and classical music programmes, as well as their distribution in the theatrical, video, broadcasting and merchandising sectors.  Besides, TMG is a shareholder in the nationwide Free TV-stations Tele 5 and RTL II in Germany as well as ATV in Austria, the CinemaxX AG exhibition chain and the post-production service provider CineMedia Film AG.
 
About On Demand Group
Based in London and serving cable, telco and mobile operators globally, On Demand Group uniquely combines its unparalleled stable of studio relationships and extensive regional content rights portfolio with comprehensive retail marketing and business development capabilities to create some of the world’s largest and most successful video-on-demand services. The Company specializes in content lifecycle management, from acquisition through full monetization, today enabling the highest quality video-on-demand services across millions of TVs, phones and broadband connections. On Demand Group is a subsidiary of video-on-demand, IPTV and advertising software and systems leader SeaChange International.  Visit www.ondemand.co.uk.
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