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Three and On Demand Group Win Innovation Award for Breakthrough ‘TV On Demand’ Service
Europe’s First Mobile Subscription Video-on-Demand Service Goes from Strength to Strength
June 08, 2010

ACTON, Mass. & LONDON – Mobile network operator Three and video content services leader On Demand Group (a SeaChange International company) have won telco industry honors for their collaboration to develop and launch “TV on Demand”, Europe’s first mobile subscription video-on-demand (SVOD) service.  The companies accepted their Consumer Service Innovation award during Global Telecoms Business Innovation Awards 2010 ceremony in London last night.

With appealing subscription packaging and pricing, Three’s TV On Demand today features programs from HBO, Walt Disney and Warner Television.  More than 3 million subscribers using virtually any 3G mobile phone can immediately access the service, an exclusive advantage of the SeaChange Adrenalin™ mobile video system.  On Demand Group, one of the world’s largest content acquisition companies, developed and continues to expand the service, leveraging its extensive television and movie studio partnerships, “any screen, any content” processing facility and subscriber marketing capabilities.

“Our subscribers are tremendously enthusiastic about subscription packaging of the best video programming, to the point where we’ve seen views double in the six months since we launched,” said Neil Andrews, Three’s Head of Media Sales and Content Services.  “Three and On Demand Group are showing that high quality video services with very flexible pricing does attract more people to mobile internet content services.”

In presenting the Awards, Alan Burkitt-Gray, editor of Global Telecoms Business, commented: “This is the fourth time we’ve run our Innovation Awards and each year we’ve seen that the industry is working harder and harder to deliver exciting and innovative services to its customers worldwide. Congratulations to all the award winners. The industry is seeing a wave of innovation which is making a huge difference — to the companies working in the industry and to all of us in business and as consumers. They are making such a difference to the world. We want to celebrate what they are doing.”

“On Demand Group is honoured to receive this validation of the real value of our ongoing efforts to innovate in the service operator space,” said Tony Kelly, CEO, On Demand Group.  “Three has always been willing to push the envelope in providing new and exciting services to its customers, and it has benefitted from its open attitude towards innovation to create a compelling on-demand video service.”

IMAGES: Three’s TV on Demand subscriber navigation, developed and managed by On Demand Group.

At last year’s Global Telecoms Business Innovation Awards, Smart Digivision and SeaChange International were honored for their consumer service innovation on the breakthrough MyWay IPTV service, which continues rolling out across India.

About the Global Telecoms Business Innovation Awards 2010
Global Telecoms Business magazine, which is read by the industry leaders in the telecommunications industry worldwide, is part of the Euromoney Institutional Investor PLC group.  Hundreds of nominations for the industry’s innovative projects were received from the readers of Global Telecoms Business since early in 2010 in a number of categories.

About SeaChange
SeaChange International, Inc. (Nasdaq: SEAC)  is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management.  Its powerful open VOD and advertising software and scalable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery.  With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues.  Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit

About On Demand Group
Based in London and serving cable, telco and mobile operators globally, On Demand Group uniquely combines its unparalleled stable of studio relationships and extensive regional content rights portfolio with comprehensive retail marketing and business development capabilities to create some of the world’s largest and most successful video-on-demand services.  The Company specializes in content lifecycle management, from acquisition through full monetization, today enabling the highest quality video-on-demand services across millions of TVs, phones and broadband connections.  On Demand Group is a subsidiary of video-on-demand, IPTV and advertising software and systems leader SeaChange International (NASDAQ: SEAC).  Visit

About Three
Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected at home or abroad.  To do this we're building the UK's biggest high-speed mobile broadband network. Three UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.  
Three facts about Three:  
- Three launched the U.K.’s first 3G network offering national coverage for calls and texts, and has over 94.16% population coverage for 3G services. As we consolidate our radio access network with T-Mobile we expect to reach almost complete U.K. population coverage for 3G by the end of 2010.
- Three has more than 5 million active customers in the U.K. and over 26.8 million worldwide. 
- Three was the first to enable free voice over internet calling with Skype and the first to launch a dedicated Skype mobile phone, the Three Skypephone.

For more information about Three, please visit or call the Three Media Office on 0845 6038333.