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icueTV, SeaChange Partner to Deploy Watch & Buy t-Commerce Application
Collaboration Pairs Multi-Screen Video Leader with icueTV’s Proven, End-to-End t-Commerce Solution
October 27, 2010

CHERRY HILL, N.J. and ACTON, Mass. – Global multi-screen video leader SeaChange International (NASDAQ: SEAC) announced that it is integrating its Watch & Buy video-on-demand (VOD) t-Commerce application with icueTV, a leading provider of interactive applications for cable and satellite television companies.  The integration will allow cable operators to leverage existing VOD infrastructures to give consumers the immediate ability to purchase movies and related merchandise.  Using SeaChange’s Watch & Buy application, DVD versions of on-demand streamed movies can be purchased on-screen and shipped to the viewer’s home, or digital versions can be downloaded to a personal computer or mobile device.

“Fundamental to the SeaChange selection is the versatility and flexibility of our technology and how easily goods and services are readily available for purchase on cable television networks and can be offered in the VOD environment – providing viewers the ability to instantly interact via their remote control while interest is at its highest,” said Michael Huegel, CEO, icueTV.  “SeaChange’s integration with icueTV further reinforces the ability of icueTV and its t-Commerce solution to adapt to the growing interactive space.”

“The integration between SeaChange and icueTV opens the way for television operators to launch TV commerce by directly integrating a fulfillment solution with our VODlink applications platform, which is already deployed in millions of homes around the world,” said Anthony Landamia, General Manager, Advanced Applications, SeaChange.  “Activating this new service is a simple, transparent upgrade to the latest VODlink release, allowing MSOs access to immediate, upside revenue opportunities.  Watch & Buy is a free upgrade for SeaChange’s active VODlink customers and will extend t-commerce capabilities beyond the set-top box and across mobile and PC devices in the very near future.”

Watch & Buy includes a lightweight set-top application, user interface customization, and fully managed back-end order fulfillment.  A DVD symbol appearing next to select titles in an operator’s VOD library alerts subscribers that the title is also available for purchase as a DVD or download.  Subscribers may be presented with the opportunity to order DVDs in different formats such as Blu-Ray, or could even receive an offer to purchase an entire television series on DVD after viewing a single VOD episode.

icueTV’s comprehensive and fully vetted commerce solution is deployed in the market today.

About icueTV
icueTV is actively engaged in supporting interactive applications that enhance the television experience for cable companies, developers, broadcasters and advertisers with an innovative suite of business and management tools that create opportunities for true commerce driven interactivity: click to email, voting, polling, lead generation, data analysis, RFI's, audio and video downloads and product purchases. The icueTV system is the industry's most intuitive fulfillment platform.

The system is already active with several highly integrated fulfillment partners and third party payment gateways. IcueTV partners with leading service providers, technology suppliers, and application developers to create the perfect product. For more information, please visit www.icueTV.com.

About SeaChange International
SeaChange International (NASDAQ: SEAC) is the global leader in multi-screen video and one of the largest software companies worldwide.  The Company provides innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including blue chip companies such as Comcast, Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network.  Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.