RGB Networks and SeaChange International Demonstrate First-Ever Linear Multi-Screen Ad Insertion Solution at IBC 2010
RGB’s Video Multiprocessing Gateway and SeaChange’s Spot Automated Advertising Solution Enable Operators to Deliver Linear TV Channels in Multi-Screen Environments While Inserting Ads
- At IBC 2010 RGB Networks, the leader in video networking processing, and SeaChange International (Nasdaq: SEAC), multi-screen television leader, are leveraging their successful partnership to show operators how they can deploy their linear channel line-ups to TVs, PCs and mobile devices and retain complete control of the ad insertion process while doing so. The demonstration, available on RGB’s stand 4.B91 and SeaChange’s stand 1.C27, shows how RGB’s Video Multiprocessing Gateway (VMGTM) and SeaChange’s Spot linear ad insertion system can be deployed in tandem to deliver the industry’s only solution that enables operators to seamlessly extend their digital ad insertion capabilities beyond the television to multiple device types using the well-established TV ad ecosystem.
“Consumers will expect entire channel line-ups on any screen and service providers will want to extend their significant ad revenue stream to mobiles and PCs. For operators with large numbers of channels there hasn’t been a cost-effective technology solution until now,” said Damian Mulcock, Vice President, Worldwide Multi-Screen Business at SeaChange. “Together, RGB and SeaChange enable operators to reconcile these two factors – providing a single solution to address the challenges of deploying linear multi-screen services, while leveraging their existing TV ad insertion investments, operations and processes.”
RGB’s high-capacity, high-availability VMG uniquely integrates advanced transcoding, essential for the delivery of real-time programming across TVs, PCs and mobile devices, with seamless ad splicing. When coupled with SeaChange’s Spot system, operators can benefit from an integrated multi-screen transcoding and ad insertion solution controlled and delivered by a unified back office infrastructure. Set-top box, iPad, iPhone and PC Flash 10.1 clients, all receiving live streamed video services with ad insertion, will also be demonstrated on the stand.
“With our unique hybrid IP multicast / content distribution network (CDN) architecture, operators can add three screen ad insertion capabilities to their networks leveraging scalable video backbone infrastructure and shielding the core network from the changes brought on by the constantly-evolving consumer electronics devices that they wish to support – all while minimizing transcoding expenses,” said Nabil Kanaan, Sr. Director of Product Marketing at RGB Networks. “Regardless of end user device and streaming software, network operators can now leverage well-established advertising infrastructure to immediately monetize innovative services to PC and handheld devices, in addition to set-top boxes.”
This demonstration is the latest result of the RGB and SeaChange partnership. As an RGB reseller, SeaChange offers customers worldwide a single source for digital advertising solutions, now spanning three screens.
Executives from RGB and SeaChange will be available for briefings on stand 4.B91 and 1.C27 respectively for the duration of IBC, taking place at the RAI in Amsterdam, September 10-14, 2010.
About SeaChange International
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition, monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com
About RGB Networks
RGB Networks enables video service providers to migrate to a three screen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. The company’s success is based on core strengths in transcoding, advertising and overlay insertion, ultra-dense modulation and statistical multiplexing. RGB’s solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market—they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators’ network architectures and minimises operational costs. RGB’s products are deployed by over 200 cable, telco, satellite, OTT and mobile operators in 30+ countries. Backed by principal investors Accel Partners, Kleiner Perkins Kaufield and Byers, and Comcast Interactive, RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit www.rgbnetworks.com