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SeaChange's On Demand Group Delivers 3D Movie First For du's IPTV Video-On-Demand Service
Leading Content Aggregator Expands Portfolio with 3D Content Acquisition and Processing
December 29, 2010
LONDON – Leading multi-screen content aggregator On Demand Group, a subsidiary of SeaChange International (Nasdaq: SEAC), has completed a deal to deliver theatrical 3D content over UAE’s integrated telecom service provider du’s Video on Demand (VOD) service. On-demand streaming of “StreetDance 3D”, the U.K.’s top grossing dance movie with takings of £11.6m, which started 25th December is a 3D first for the Middle East and marks the further expansion of On Demand Group’s extensive content handling capabilities.

“3D is a great new addition to our bouquet of offerings, as we celebrate the first anniversary of the launch of our innovative VOD services in December 2009. Depending on positive customer feedback we will introduce more such exciting titles. We are the first to introduce this to customers and we hope they will enjoy this new technology and watching movies in a new format,” said Farid Faraidooni, chief commercial officer, du.

“Clearly the global video industry is excited about the potential for 3D and our many content clients are among them,” said Tony Kelly, chief executive officer of On Demand Group. “In this very short period since du’s Video on Demand launch – less than a year – our work with this customer clearly demonstrates the drive to service innovation and thorough attention On Demand Group brings to on-demand and pay-television operators. This 3D first sets du apart from the competitors yet again.”

du’s Video on Demand service, launched in 2009, has become the fastest-growing and most successful Video on Demand service in the Middle East, and is managed in partnership with the London-based On Demand Group, the leading content aggregator for video-on-demand and three-screen video. In addition to sourcing and processing 3D content, On Demand Group is fully supporting the movie debut and driving its uptake through a range of on-screen promotions and in-market promotional services.

StreetDance 3D
“StreetDance 3D” follows a street dance crew in inner city London, forced to work with a group of ballet dancers in return for the use of rehearsal space. The two groups bond while they train together for the U.K. Championships. Starring Charlotte Rampling and Nichola Burley, the movie features exclusive performances from Diversity, Flawless and George Sampson. Directed by Max Giwa and Dania Pasquini, the film was released in RealD 3D, XpanD 3D, and Dolby 3D.

About On Demand Group
On Demand Group specializes in content lifecycle management for video-on-demand, from acquisition through full monetization, today enabling the highest quality services across millions of TVs, phones and broadband connections.  The company’s unique multi-screen approach enables cable, telco and broadband service providers to develop an integrated, cross-platform content offer.

On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the U.K., SFR Neuf in France, OTE in Greece and TTNET in Turkey and mobile video TV SVOD services for Three in the U.K., 3 Italy, and Vodacom in South Africa. Its On Demand Deutschland joint venture specializes in service to German-speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland and others.  On Demand Group’s service and technology suite, including the VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers. The company produces and processes movies, programmes and promotions in English, French, German, Greek, Turkish, Italian and Arabic.   On Demand Group is a subsidiary of SeaChange International. Visit www.ondemand.co.uk.
 
About SeaChange International
SeaChange International (NASDAQ: SEAC) is the global leader in multi-screen video and one of the largest software companies worldwide.  The Company provides innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including blue chip companies such as Comcast, Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network.  Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.
 
About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. Du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du's retail network, currently numbering 34 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
du is 39.5% owned by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
Awards to date

• du selected as a UAE Superbrand at the Superbrands awards gala 2010.
• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008.
• du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007.
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
 
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