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SeaChange Watch & Buy Service Provides TV Operators with New Opportunities to Monetize VOD
Seamless VOD-Based T-Commerce Application Gets Television Operators Immediately Up and Running with DVD Sell-Through
May 12, 2010

ACTON, Mass. – Digital television leader SeaChange International, Inc. (NASDAQ: SEAC) announced today the introduction of Watch & Buy, a new T-commerce service that enables television operators to leverage their existing video-on-demand (VOD) infrastructure to sell-through DVDs and related merchandise to subscribers.  Deployable today for operators using the SeaChange VODlink applications platform, Watch & Buy can immediately begin serving as a new revenue stream for operators while offering value-added services to subscribers.  SeaChange is demonstrating Watch & Buy at The Cable Show booth 1601 this week in Los Angeles.

Watch & Buy includes a lightweight set-top application, user interface customization, and fully managed back-end order fulfillment.  A DVD symbol appearing next to select titles in an operator’s VOD library alerts subscribers to the fact that the movie is also available for purchase as a DVD.  When selecting such titles, subscribers will have the option to order the movie as a VOD session as well as receive a DVD copy via postal mail.  Subscribers may be presented with the opportunity to order the DVD in different formats such as Blu-Ray, or could even receive an offer to purchase an entire television series on DVD after viewing a single VOD episode. 

Operators are also afforded the flexibility to package their offerings, offering a free VOD session with the purchase of a DVD, for example, or offering additional items for order such as movie-related soundtracks and video games among others.  Through its open architecture, Watch & Buy easily integrates with any third-party back-end fulfillment solutions, ensuring a positive subscriber experience and giving operators peace of mind that orders are met efficiently and effectively. 

“SeaChange is introducing Watch & Buy to provide operators with a new revenue opportunity that they can deploy now,” said Anthony Landamia, product manager, in-home Strategy and iTV applications, SeaChange.  “While SeaChange continues our work to support and develop EBIF and tru2way standards and applications, operators are simultaneously asking for solutions they can use today that generate additional revenue streams and differentiate services, which is why Watch & Buy was developed.”

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Images: DVD symbols appear next to VOD titles that are available for DVD purchase.  The application supports choices from a range of movie formats or movie-related merchandise.

About SeaChange International
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition, monetization and management. Its powerful open VOD and advertising software and scalable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.
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