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Melita Subscribers in Malta Watch 250,000 OnDemand! Streams in Four Months Since Launch
January 19, 2012
ACTON, Mass. & LONDON – SeaChange International’s On Demand Group today announced that in just four months since the launch of video-on-demand, Maltese cable television operator Melita’s subscribers have used the service more than 250,000 times. Having consumed tens of thousands of hours of content, “OnDemand!” is quickly becoming one of the most used services on Melita’s platform.
“The success of OnDemand! is extremely encouraging,” commented Ivor Micallef, TV Product Manager at Melita. “The BETA testing period helped us to learn a lot about user experience and content preferences. Customers are finding it extremely simple to use and, of course, convenient. While content is updated on a weekly basis we are now looking at adding more content houses which will boost our content selection. Amongst the new OnDemand! series, customers can already enjoy ‘Mad Men’ and ‘Friends’ and will shortly include top comedy series like ‘One Tree Hill’ and ‘Big Bang Theory’ among others.”
On Demand Group, which developed and manages the OnDemand! service for Melita, specializes in aggregation, content and service management of VOD services and is expert at working with operators to implement marketing campaigns aimed at maximizing VOD subscribers and view rates.
“We are delighted to see the success of Melita’s VOD service,” said Tony Kelly, CEO of On Demand Group. “This further demonstrates our ability to offer compelling VOD services that provide an added value consumer viewing experience, and we look forward to further success with the service during 2012.”
Pop star Shakira tops the music charts for 2011 with her playlist being the most viewed. The top viewership spot for a music video goes to “Happiness” by Alexis Jordan.
The most watched comedy series is “Weeds,” revolving around the central character of Nancy Botwin (Mary-Louise Parker), a widowed mother of two boys who starts dealing in drugs as a way to support her family, after her husband suddenly dies of a heart attack. Other hit series such as “CSI Las Vegas” and vampire thriller “Blood Ties” top the viewership charts.
Blockbuster movies “Rio”, “Thor” and “Mr. Popper’s Penguins” top the movie rentals charts, while Jack Black’s “Gulliver’s Travels” tops the High Definition rentals charts.
OnDemand! Club is available at no extra cost as part of Melita’s Entertainment Pack, which also includes FibrePower broadband, Malta’s best internet service, and unlimited local fixed line telephony. MovieRentals is a pay-per-rental service with movies rented for 48 hours starting from €1.49 each. 
About The Melita Group
The Melita Group, is a diversified telecommunications provider offering home entertainment and telecommunications services to consumer and business customers throughout the Republic of Malta. The Melita group of companies offer IP based digital cable TV, broadband Internet, fixed-line telephony, and mobile voice and data services. It also owns and operates an undersea submarine optical fiber cable. The Melita group of companies includes Melita Plc, Melita Mobile Ltd., Melita Capital plc, Melita Infrastructure Ltd, and Melita Media Ltd.
About On Demand Group
On Demand Group specializes in content lifecycle management for video-on-demand, from acquisition through full monetization, today enabling the highest quality services across millions of TVs, phones and broadband connections. The company’s unique multi-screen approach enables cable, telco and broadband service providers to develop an integrated, cross-platform content offer. ODG is a subsidiary of multi-screen video leader SeaChange International (Nasdaq: SEAC). Visit
About SeaChange International
SeaChange International (Nasdaq: SEAC) is a global leader in multi-screen video. The Company provides open, cloud-based, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including all major cable operators in the U.S., Europe and Latin America, plus other blue-chip companies such as Virgin Media, AT&T, Hutchison Whampoa, and DISH Network. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit