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On Demand Group and Launch Subscription VOD Services in Croatia
March 01, 2012
LONDON & ZAGREB --, Croatia’s leading cable and internet operator, and SeaChange International’s (NASDAQ: SEAC) On Demand Group (ODG), the leading European video-on-demand (VOD) aggregator, announced today the launch of subscription on demand (SVOD) services.
The service builds on the successful launch of the transactional video-on-demand (TVOD) movie service launched by in December. The new SVOD service will allow consumers to view a wide range of premium TV content, including hundreds of their favorite TV shows, the best kids programming, classic movies and the very latest music videos, whenever they want, with complete control to pause, fast forward, rewind or watch programs over again. is a leading cable and internet provider in the Croatian market offering the full range of cable TV, internet and telephone telecommunications services for private and business customers.’s services reach over 265,000 Croatian households. The operator also provides services to over 300 local and international businesses.
ODG are specialists in the aggregation, content and service management of VOD services and are expert at working with operators to implement marketing campaigns aimed at maximizing TVOD buy rates and SVOD subscribers and view rates. ODG have successfully managed VOD and Pay Per View (PPV) services for major cable and telco operators including Virgin Media in the U.K., SFR in France, Kabel BW and Unity Media in Germany, OTE in Greece, and du in Dubai.  The Company also launched the first mobile SVOD TV services with Three UK. The service launch will mark the extension of ODG’s reach to 26 platforms in 17 countries, handling one billion VOD transactions per year in 12 different languages.
“We are delighted to have launched a full suite of premium on demand subscription services and to be working with On Demand Group,” said’s CEO, Adrian Jezina. “On Demand Group’s VOD focus, service management and added value marketing skills will allow us to further enhance our services, and combined with our other services, allow us to offer the consumer a total TV experience to watch the program of their choice whenever they want. This service, which will be branded as Videoklub in the local market, is the first of its kind in Croatia and we expect our users to appreciate the 'all you can eat' approach to enjoying the content, within a fixed monthly fee. We believe that this has a clear potential to be a game-changer in the Croatian VOD market.”
“Over the last two years ODG has formed close partnerships with more and more of Europe’s leading and innovative cable and IPTV service providers,” said Tony Kelly, ODG. “We are very pleased to have launched SVOD with to complement the TVOD services launched at the end of last year. This service further demonstrates our premium content aggregation strategy that we have successfully developed in the U.K., German speaking countries, France, Greece, the U.A.E., Serbia, Slovenia, Latin America, and now in Croatia to provide compelling TV-on-demand services, increased efficiencies, cost savings, programming and marketing expertise, and speed to market for multiple clients in multiple territories.”
About On Demand Group
On Demand Group specializes in content lifecycle management for video-on-demand, from acquisition through full monetization, today enabling the highest quality services across millions of TVs, phones and broadband connections.  The company’s unique multi-screen approach enables cable, telco and broadband service providers to develop an integrated, cross-platform content offer. ODG is a subsidiary of SeaChange International, the global leader in multi-screen video. Visit
About SeaChange International
SeaChange International (Nasdaq: SEAC) is a global leader in multi-screen video. The Company provides open, cloud-based, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including all major cable operators in the U.S., Europe and Latin America, plus other blue-chip companies such as Virgin Media, AT&T, Hutchison Whampoa, and DISH Network. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit