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Local Broadcasters Create NewCoin LLC to Address Measurement Deficiencies in Local Market Television
December 16, 2014
NEW YORK – Local television broadcasting companies FOX, Tribune Media, and Univision have joined forces with Timeline Labs to announce NewCoin LLC., a new data venture aimed at addressing deficiencies in local market television audience measurement.  The mission of NewCoin is to harness the data gathering power of currently available and emerging technologies, in order to create a broader based measurement tool that will accurately measure audiences across the entire spectrum of linear and digital platforms.  

In making the announcement, the companies jointly stated, “The time for innovation is now and we believe that the audience measurement evolution will be driven locally.”

The Dallas market will be used to develop and “beta test” the service before it is scaled to other markets. The test will involve sharing insights with the local ad community for input and development.   This open sourced approach will make NewCoin LLC. unique in local market measurement.   

Timeline Labs is a leading SaaS platform enabling media companies and brands to analyze billions of social media messages daily in real-time.  Timeline will use technology provided by SeaChange International (NASDAQ: SEAC), which will strengthen NewCoin’s ability to deliver a comprehensive audience management solution.

Malcolm CasSelle, CEO, Timeline Labs stated, “We’re taking a clean slate approach to fix the current ratings system’s inability to measure the full TV audience.  Meaningful innovation can result from the collaboration of new technologies and data sources.  Everyone at Timeline is pleased to be working with partner broadcasters and a multiscreen enabler like SeaChange to develop a comprehensive audience measurement solution.”

Larry Wert, President, Tribune Media stated, “We believe the NewCoin initiative could lead to a much needed accurate and comprehensive audience measurement solution across all platforms.”

“We know our Hispanic audiences are driving media use on linear and digital platforms and are pleased to work with Timeline Labs to develop a much needed tool to effectively capture total media consumption,”  stated Kevin Cuddihy, President of Local Media, Univision Communications, Inc.

Jack Abernethy, CEO, FOX Television Stations added, “We are glad to be partnering with Timeline Labs and expect that what works in Dallas will move to other local markets.”

Timeline Labs is a leading SaaS platform enabling media companies and brands to analyze billions of social media messages daily in real-time, find and broadcast relevant newsworthy social trends and insights, and measure audience engagement.  Learn more at

Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, available in approximately 71 million households, Tribune Studios, and Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM, the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 94% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 88% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, the first bilingual digital network serving Hispanic America, Uforia, the leading Hispanic digital music service,, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit

FOX Television Stations is one of the nation's largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes.  This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.


Timeline Labs: Tom McAlister,, 310-300-4824

Tribune Media: Jessica Bellucci,, 212-210-2626

Univision: Rosemary Mercedes,, 212-455-5335

FOX Television Stations: Claudia Russo,, 212-301-3997