New technologies in television, such as video on-demand (VOD), digital video recorders (DVRs) and internet video, are changing the way audiences view programming. While this means traditional linear advertising is losing some effectiveness, innovative advertising technologies from SeaChange are creating new advertising revenue opportunities.

SeaChange International is the worldwide market leader in linear, targeted-linear and on-demand advertising solutions and has provided the cable and telecommunications industry with advertising solutions and expertise since 1994. SeaChange continues to direct the market, producing open solutions for targeted linear and on-demand advertising, facilitating new revenue opportunities. Check out some key SeaChange Advertising facts below.

SeaChange’s innovative, advanced advertising solutions allow you to capture local advertising revenue from both linear, targeted linear and targeted dynamic on-demand advertising.

• SeaChange AdPulse™ On Demand – allows you to create incremental advertising revenue streams from highly-target, dynamic ad insertion into on-demand video, games and other applications.
• SeaChange Spot System – is the most reliable linear ad insertion system available; handling over 5 million ad insertions per day, across more than 55,000 television channels; typical run-rates of 99.6% or better.
• SeaChange Spot+ Software – delivers high availability and automatic failover for the Spot System.
• SeaChange Tone+ Digital Tone Solution – provides redundant cue messages for digital insertion to reduce or eliminate failed ad insertions due to missed cue tones.
• SeaChange AdRouter Intelligent Advertising Delivery System – enables the Spot System to automatically receive, process, and insert Visible World intelliSpot™ dynamic customized ads to easily deliver highly-targeted ads based on zone, channel, and time.

Key SeaChange Advertising Facts:

• Installed in the world’s largest cable television providers
• Captured over 70% linear advertising worldwide market share, including deployments in 85 of the top 100 US television markets
• Delivers over 5 million ad insertions per day across 50,000+ channels
• Successfully deployed world’s 1st dynamic VOD advertising system
• Extensive cable advertising domain knowledge, including market conditions, VOD architectures, interoperability, deployment and open, standards-based architectures