The SeaChange AdPulse™ On Demand Advertising System provides the extensions to core VOD technology and the ad management back office functions to automate the dynamic insertion of advertisements into on-demand video streams. The AdPulse System removes the roadblocks that have limited VOD advertising's ability to capture more dollars.

Ads and content are separate until playout

• They are ingested, managed, and updated separately
• Ad refresh is fast and easy
• VOD ad lead-times are significantly reduced

Ads are tracked separately and precisely

• Data includes detailed ad viewing and ad trick-mode usage
• Reach and effectiveness are easier to assess

Ad placement decisions are made dynamically at playout

• Enables rotation of ad copy
• Enables targeting by geographic,
  demographic, and viewing characteristics

Ads are spliced into content at playout

• Patent-pending smooth splicing
  enables dynamic ad insertion
• Ensures no disruption of the viewing experience

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