SeaChange’s Affinity™ is a new social networking solution and recommendation engine that delivers a central location for subscribers to manage and share the VOD content they like, or view recommendations by their friends. Additionally, the embedded recommendation engine is based on content analysis and user history and profiling that enables cable TV operators to increase viewer satisfaction and limit churn. Working together, Affinity allows you to increase revenue pull-through by exploiting content from your existing video library.

Affinity – A win/win for everyone

For subscribers who want to find relevant, high-quality content:

• Create/Integrate with social networks around on-demand content through sharing reviews, recommendations, and searches
• Make it easy to create a personalized VOD menu structure that suits the individual user needs
• Leverage data beyond the operator environment with integration to other databases (i.e., IMDB)

For service providers who want to:

• Deliver a low-cost way to showcase existing video on demand lineup
• Promote on-demand video offerings via operator recommendations
• Promote up-sell offerings via advertisements on Affinity web page
• Generate additional revenue in VOD service offering on existing content