by
Jim Sheehan 11/22/2011 4:25:43 PM
Straight from SeaChange's expo booth, CED Magazine's Stewart Schley interviews Yvette Kanouff on the trends in multi-screen video delivery and SeaChange's enabling solutions. Watch it now!
Tags: Cable-Tec, CED, Expo, Kanouff, multi-screen, SCTE, Yvette
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11/9/2011 2:55:46 PM
Online retailers like Amazon, Wal-Mart and Groupon are experts at packaging and promoting products and services. In the final installment of SeaChange’s three-part white paper series on monetizing multiscreen video, we examine how TV operators can apply those strategies their own content promotions to maximize sales and reach subscribers on multiple screens.
Click on the link to download the free SeaChange white paper,
"Monetizing Multiple Screen Deployments through Merchandising."
Tags: merchandising, multiscreen+video, promotions
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11/2/2011 1:10:11 PM
In a new white paper outlining how TV operators can use advanced advertising to monetize multiscreen video services, SeaChange lays out today’s advertising landscape and explains how shifts in consumer behavior and evolutions in technology are driving new forms of targeted advertising that reach viewers across screens and networks. The paper, “
Monetizing Multiple Screen Deployments Through Advanced Advertising,” is available for download on our website.
Consumers are watching more video than ever on Internet-connected devices, whose numbers will be well into the billions over the next few years according to numerous reports. That trend is reflected by the growth of online video advertising budgets, which is expected to reach $4.3 billion by the end of 2011. The allure of online advertising can be largely attributed to its targeting capabilities, a function that TV operators are now able to leverage not only on their linear and VOD platforms, but also in online and mobile video.
“Monetizing Multiple Screen Deployments Through Advanced Advertising” explores those capabilities, and also explains how operators can centralize advertising operations while actually scaling systems to support national footprints of 150,000 insertable channels and millions of assets.
To learn more, download the paper
here.
Tags: advanced+advertising, multiscreen+video, targeted+advertising
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10/24/2011 3:16:34 PM
SeaChange’s
Nitro multi-screen video subscriber experience software has been selected as a finalist for a TelcoTV Vision Award in the Consumer Viewing Experience & Interactivity category. The winners will be announced during the TelcoTV general session on Wednesday morning, Oct. 26th, in New Orleans.
Nitro software enables service providers to offer subscribers control over linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give viewers intuitive features and functionality to navigate and manage video content on any screen they choose, including TV listings, bookmarking, search and recommendation, and handheld-as-a-remote capability.
Judged by a panel of industry analysts and experts, the TelcoTV 2011 Vision Awards honor video service providers and equipment vendors exhibiting or otherwise participating at TelcoTV 2011 that have demonstrated outstanding leadership and innovation since last year’s TelcoTV event.
Tags: +vision+award, multiscreen+video, nitro, seachange, telcotv
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10/18/2011 4:51:55 PM
SeaChange’s
Nitro multi-screen subscriber experience software was awarded 4.5 out of a possible 5 diamonds in
BTR’s annual
Diamond Technology Reviews program. Judges, consisting of engineering executives from Bright House, Charter, Comcast, Cox, Suddenlink, Sunflower Broadband and Time Warner Cable, lauded Nitro as a “revolutionary” platform that “makes it easy to view anything anywhere, and makes it personal with a powerful recommendation engine.”
Nitro software enables service providers to offer subscribers control over linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give viewers intuitive features and functionality to navigate and manage video content on any screen they choose, including TV listings, bookmarking, search and recommendation, and handheld-as-a-remote capability.
In their reviews of Nitro, judges also noted that “The capacity to offer the cable subscriber access to their video services on multiple devices in and out of the home is an industry imperative. The ability to enable this with existing back office systems is a nice capability.”
The BTR Diamond Technology Reviews, presented by Broadband Technology Report, recognize some of the top products and solutions available to the cable industry as determined by a stellar panel of MSO engineering experts. Criteria used in the Diamonds rankings include, first and foremost, unique technology or application thereof, innovation, ease of use, efficiency, reliability and contribution to profitability.
SeaChange is demonstrating its Nitro software at
TelcoTV, Oct. 26-27, in New Orleans, as well as the
SCTE Cable-Tec Expo, Nov. 15-17, in Atlanta.
Tags: btr, diamond+technology+reviews, nitro, seac, seachange
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