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Chris Nicholson 11/2/2009 5:37:46 PM
On Demand Group CEO Tony Kelly is continuing SeaChange’s award-winning ways, having been shortlisted for a Digital TV Europe Euro50 2009 award for Content Executive of the Year. According to the publication, the Euro50 “honours the achievements of the exceptional individuals working across the pay-TV and broadband industries over the last 12 months and the evening offers the perfect opportunity to congratulate them. This year, seven out of the 50 have been singled out and will be presented with an award for outstanding contributions in their field.”
Tags: dtveurope, euro50, odg, Tony+Kelly
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Chris Nicholson 10/19/2009 5:18:43 PM
In the October 2009 issue of Content2Mobile, On Demand Group’s Damian Mulcock explores the three-screen video phenomenon and discusses how TV, PC and mobile video can complement one another to create a seamless viewing experience across each platform. For the full article, click here.
Tags: 3+screen+video, mobile, mobile+video, on-demand, pc+video, seachange, three-screen, video+on+demand, vod
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Chris Nicholson 10/15/2009 8:55:54 AM
SeaChange and our subsidiary On Demand group are already helping television and mobile operators deliver on-demand video to TVs, PCs and mobile devices. In the above video, On Demand Group’s Damian Mulcock demonstrates our integrated delivery platform, which supports a seamless three-screen television experience.
Tags: 3+screen+video, mobile, mobile+video, on-demand, pc+video, seachange, three-screen, video+on+demand, vod
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Global Administrator 9/15/2009 3:38:08 AM
SeaChange opened IBC 2009 last Friday by winning the CSI Award for best content on demand delivery solution for its role in Virgin Media's dynamic VOD advertising program. On Sunday, Virgin Media and SeaChange were honored as an IBC Innovation Award finalist in the content delivery category. Virgin Media is using SeaChange's AdPulse on demand advertising system to dynamically insert commercials in real time into VOD content, ensuring that the advertising is up to date, and specific to the time of day, geographic region of the consumer and the content of the program. Feedback from the system also allows the operator to better understand the impact of on-demand advertising on viewer behaviour.
Pictured (l-r): Ashley Banks, director, EMEA marketing, SeaChange; Harry Anderson, director, EMEA sales solutions, SeaChange; Alistair Crook, head of TV operations, Virgin Media; Lucy Dow, technical procurement manager, Virgin Media; Dawn Marsden, technical procurement manager, Virgin Media; Simon McGrath, CMO, SeaChange.
Tags: advertising, award, ibc, seachange, virgin, vod
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Global Administrator 6/11/2009 10:54:00 AM
Virgin Media’s use of SeaChange’s AdPulse On Demand dynamic VOD advertising platform has been shortlisted by IBC for a prestigious IBC 2009 Innovation Award. Virgin Media used AdPulse insertion technology to insert ads before and after its on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time of day or region. Virgin matched ads to program genres, testing a range of ad lengths, including single 30 second pre-rolls, consecutive pre-rolls and end rolls, and update campaigns weekly. The number of ads was capped and a limit was placed on the volume of programs that had ads placed around them.
“Because of their special nature, the IBC Innovation Awards have firmly established themselves as ‘the ones to win’,” said chair of the judges Michael Lumley. “The international judging panel have had the demanding job of coming up with a shortlist from an excellent range of quality entries. We have selected the most outstanding submissions, displaying innovative applications of technology.”
The SeaChange/Virgin Media entry is one of only three finalists in the Content Delivery category.
IBC will present its Innovation Awards on September 13 as part of a ceremony during the IBC Conference and Exposition in Amsterdam.
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