by
Chris Nicholson 2/22/2010 3:43:16 PM
The role SeaChange is playing in the future of advanced advertising was highlighted in two forums today. A Multichannel News special report, “Advanced Ads: 3 Reasons Why The Wait Is Over,” featured commentary from SeaChange CSO Yvette Kanouff and highlighted the success Virgin Media is enjoying with its introduction of dynamic VOD advertising using SeaChange’s AdPulse platform.
Kanouff also took spoke today at the “Advanced Advertising: The Future Is Now” event in New York City. As part of the panel “Instant, Clickable Engagement: Next-Generation TV Advertising,” she drew from SeaChange’s experience and results from supporting breakthrough deployments of targeted and dynamic video-on-demand television advertising around the world to reinforce how cable television operators can find new opportunities in various forms of advanced advertising.
Tags: advanced+advertising, kanouff, seac, seachange, vod+advertising
Email |
Permalink
by
Jim Sheehan 2/1/2010 1:16:04 PM
SeaChange VOD and advanced advertising customer Virgin Media announced record-breaking usage of its video-on-demand service in 2009, according to a release issued by the operator. With upwards of 750 million on-demand views in 2009, usage increased by more than 50% over the previous year and 250,000 more homes watched on-demand television. The full announcement can be found here.
Tags: seac, seachange, video+on+demand, virgin+media, vod
Email |
Permalink
by
Chris Nicholson 1/13/2010 12:58:52 PM
SeaChange CSO Yvette Kanouff takes the stage in the Open Mic section of the January 2010 issue of CED to provide an update on VOD advertising. Click here for the full article.
Tags: ced, scte130, seachange, video+on+demand, vod+advertising, yvette+kanouff
Email |
Permalink
by
Chris Nicholson 1/8/2010 12:02:44 PM
SeaChange announced yesterday an agreement to acquire
VividLogic, a provider of software and services to cable television service providers, set-top box manufacturers and consumer electronics suppliers, adding wireless gateway, tru2way and MHP capability to our in-home offerings.
Tags: seac, seachange, vividlogic
Email |
Permalink
by
Chris Nicholson 11/18/2009 2:27:42 PM
Congratulations to SeaChange CSO Yvette Kanouff, who was named one of the Top Women in Cable Tech by CableFAX: The Magazine and Women in Cable Telecommunications (WICT). The complete listing appears in the Nov. 2009 issue of the magazine, which can be found here.
Tags: cablefax, seachange, wict, yvette+kanouff
Email |
Permalink
Bookmark this page to:
