Sinclair: TV stations embracing social media

Sinclair: TV stations embracing social media
Timeline provides the data behind Trending News format programming, leading to consistently higher ratings.
SeaChange Timeline (formerly Timeline Labs) helped Sinclair Broadcasting Group (“SBG”) redefine the “Trending News” format for The Refresh, a locally produced show for KUTV, the Sinclair-owned CBS affiliate in Salt Lake City, Utah.

The Refresh is broadcast daily on KUTV at 3pm MT.  Ratings consistently outperform the syndicated programming of their competing stations in the Salt Lake City DMA.

As SBG looks to expand The Refresh format to additional local markets, Timeline will provide the trends on Twitter, Facebook, YouTube and Instagram for each of the additional markets.

For more information, read the feature article in Broadcasting & Cable – Sinclair Stations Get More Social.

Sinclair Broadcast Group, Inc. (SBG) is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs or provides sales services to 162 television stations in 79 markets, after pending transactions. Sinclair’s television group reaches approximately 37.5% of US television households and includes FOX, ABC, MyTV, CW, CBS, NBC, Univision and Azteca affiliates. In addition, Sinclair owns four radio stations. Sinclair, either directly or through its Ventures subsidiary, makes equity investments in strategic companies.

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