Media Coverage

May 14, 2018
The Broadcast Bridge
SeaChange Rebranding Sharpens Focus On Personalization Pipeline
Today's most popular video service providers are looking past simple online video streaming and towards creating a personalization pipeline to each user’s IP address. Accommodating consumers that want to watch video whenever they want is important, but to generate recurring income, they have undertaken steps to create highly interactive and authentic sessions with users. With this in mind, SeaChange is rebranding its products and image to reflect this enhanced content personalization strategy.