Television service providers manage vast content libraries that are constantly expanding. In order to measure and exploit user trends indicating emerging hits, providers need powerful tools to track both current and historic performance. This actionable data can be used to inform strategy and maximize revenues from TV shows, movies and other on-demand content.
Business Intelligence is an upgrade component that provides operators with business insight on viewer trends, tracks performance vs. goals, and provides data drill-down capabilities. Armed with this insight, service providers are positioned to extract the highest value from their assets, and act upon timely opportunities to promote content.